Due to the current sluggish state of real estate, the development pace of China's door and window market has slowed down, and the brand war has never stopped. Looking at the current door and window market, it is only through traditional business thinking that one can break through and win. In the future, the development of the door and window industry may present four major trends, and industrial transfer will become the focus of efforts for major enterprises.
1、 Highlighting product environmental performance
At present, although environmental protection, energy conservation, personalized customization and other aspects are highly concerned by the industry, very few companies actually do so, and most companies only use this as a means of promotion. The strictest environmental protection laws have been implemented, and environmental protection and energy conservation will be the main trend in the future. In addition, the 80s and 90s are gradually occupying a dominant position in society, and the demand for personalization will increase. Therefore, personalized and customized products will also be a development trend.
2、 Let specialization defeat homogenization
The current door and window industry is in a competitive red ocean, with numerous brands and severe homogenization, leaving consumers at a loss. Under the influence of homogenization, future enterprises will develop in a small and beautiful direction, that is, first focus on refinement and then expand. Perhaps the current door and window market is still in a chaotic period, but many enterprises will gradually realize the importance of brand specialization and seek differentiation in strength on the road of homogenization and breakthrough.
3、 Strengthen value-added services for enterprises
Due to the high competition in the door and window industry, the market demand for door and window services will be multiplied. In this situation, marketing companies, logistics, home decoration companies, etc. can all inject more support into the door and window industry. Perhaps door and window giants can also include it in their own business scope and assimilate this into value-added services for enterprises. This may be a major trend in the future.
4、 Strive to become a product "star"
In the competitive landscape of numerous door and window brands, some companies with advanced awareness have begun to focus on brand building, creating their own brand characteristics, and improving brand awareness. With the continuous advancement of the Internet, door and window enterprises that break through traditional marketing thinking and focus on online marketing will also spring up all over the industry.
These door and window enterprises will use new means such as the Internet and new media to build brands, cover the positive information of enterprises on well-known platforms, and use the power of authoritative media to promote brands, so as to improve the audience's awareness of them.
Looking at the current door and window industry, in the context of increasing market homogenization, vicious competition has become the number one killer of enterprise "premature death", and many enterprises have even died under their own hands. So, in the face of this situation, door and window enterprises should first grasp the industry development trend and continuously adjust their own development plans, achieving "survival" first and then "breakthrough".
Source: China International Doors and Windows City
